Elevating Brands with Purpose

Crafting Your Stories Through The Love Of Music

At Purpose by AK, we bridge the worlds of music, lifestyle, and sustainability, offering tailored solutions in PR, paid marketing, product design and collaboration. We empower artists, management teams, and event organizers to craft compelling narratives that resonate with global audiences.

Through strategic collaboration, we help clients grow their brands authentically, build meaningful connections, and prioritize a fan-first approach. Our mission is to amplify voices, spark impactful conversations, and leave a lasting impression across industries worldwide.

Who We’ve Worked With

Featured Clients

Our Services

A team of creative innovators, strategic thinkers, and passionate storytellers, we bridge the worlds of music, lifestyle and sustainability for a wider purpose. We offer bespoke solutions, all crafted to lift your brand and ensure it resonates on an international scale.

Brand
Communications

We craft narratives that resonate with audiences and uplift your brand, ensuring it stands out. From press releases and biographies to media placements, we connect you with targeted audiences and build impactful brands. Our services include interviews, features in top publications, and amplifying your message digitally.

Festival & Event Publicity

We bring your event to life with targeted publicity that drives engagement. Our team crafts compelling media strategies, secures top-tier placements, and manages live recordings and venue operations across APAC.

From one-time events to recurring festivals, we connect you with international audiences through custom press campaigns, media partnerships, and high-profile coverage in outlets like Forbes, GQ, and HYPEBEAST.

Music & Label Promotion

We help artists and labels grow with tailored music promotion strategies. From Spotify and YouTube playlisting to social media and influencer partnerships, we connect your music with fans and new audiences. Featuring tracks on channels like Suicide Sheep and Trap Nation, we blend creativity and data to showcase your purpose.

Product Design & Collaboration

We work at the intersection of creativity and craftsmanship to design unique pieces and collaborations that reflect your brand’s ethos. Whether it’s creating bespoke collections or partnering with like-minded brands, we ensure our creations shine to your fan base.

We bring your vision to life through strategic collaborations that align with your brand’s values in music, lifestyle, and sustainability.

Featured Press

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Testimonials

  • "Purpose by AK has been instrumental in helping me share my story beyond my usual reach, opening doors to opportunities and features alongside some of the biggest players in the game."

    James Hype (Artist & Founder of STEREOHYPE Label)

  • "Working with Purpose by AK has been an absolute pleasure. Alshaan and his team are incredibly well-connected and know how to deliver for their client no matter the timeline."

    Logan Bohbot (Artist Management for Shaquille O’Neal & GORDO)

  • "Alshaan is an incredible man, and I enjoy working with him and his team. Purpose by AK demonstrates a drive and self-belief throughout the team, setting them apart. Their proven results speak volumes about the talent they bring to the industry."

    HUCCI (Artist)

Contact Us

Let’s work on something together

Who We Are

With a growing presence and extensive partnerships in Asia and North America, we are committed to helping underground and emerging talent expand their reach and amplify their presence on a global scale.

Our experience spans North America, Europe, and Africa, enabling us to bridge cultures and connect our clients with diverse audiences, fostering meaningful and impactful connections.

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