Elevating Brands with Purpose
Crafting Your Stories Through The Love Of Music
At Purpose by AK, we bridge the worlds of music, lifestyle, and sustainability, offering tailored solutions in PR, paid marketing, product design and collaboration. We empower artists, management teams, and event organizers to craft compelling narratives that resonate with global audiences.
Through strategic collaboration, we help clients grow their brands authentically, build meaningful connections, and prioritize a fan-first approach. Our mission is to amplify voices, spark impactful conversations, and leave a lasting impression across industries worldwide.
Who We’ve Worked With
Featured Clients
Our Services
A team of creative innovators, strategic thinkers, and passionate storytellers, we bridge the worlds of music, lifestyle and sustainability for a wider purpose. We offer bespoke solutions, all crafted to lift your brand and ensure it resonates on an international scale.
Brand
Communications
We craft narratives that resonate with audiences and uplift your brand, ensuring it stands out. From press releases and biographies to media placements, we connect you with targeted audiences and build impactful brands. Our services include interviews, features in top publications, and amplifying your message digitally.
Festival & Event Publicity
We bring your event to life with targeted publicity that drives engagement. Our team crafts compelling media strategies, secures top-tier placements, and manages live recordings and venue operations across APAC.
From one-time events to recurring festivals, we connect you with international audiences through custom press campaigns, media partnerships, and high-profile coverage in outlets like Forbes, GQ, and HYPEBEAST.
Music & Label Promotion
We help artists and labels grow with tailored music promotion strategies. From Spotify and YouTube playlisting to social media and influencer partnerships, we connect your music with fans and new audiences. Featuring tracks on channels like Suicide Sheep and Trap Nation, we blend creativity and data to showcase your purpose.
Product Design & Collaboration
We work at the intersection of creativity and craftsmanship to design unique pieces and collaborations that reflect your brand’s ethos. Whether it’s creating bespoke collections or partnering with like-minded brands, we ensure our creations shine to your fan base.
We bring your vision to life through strategic collaborations that align with your brand’s values in music, lifestyle, and sustainability.
Featured Press
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Testimonials
Who We Are
With a growing presence and extensive partnerships in Asia and North America, we are committed to helping underground and emerging talent expand their reach and amplify their presence on a global scale.
Our experience spans North America, Europe, and Africa, enabling us to bridge cultures and connect our clients with diverse audiences, fostering meaningful and impactful connections.